long story short.

for the past decade i’ve been building startups from idea to growth stage. i cut my teeth going from 0 to 1 again and again across companies & industries. Some projects failed,  others succeeded. 

Toto Foods

Food & Beverage

  • Toto is a clean label food and beverage company, helping people to treat themselves better. Toto’s flagship product is the fastest growing protein cookie in the market and is sold in over 4,000 retail locations.

  • Co-Founder, Strategic Advisor & Prior COO

Health & Wellness

Betterbrand

  • Betterbrand is a D2C health and wellness brand that makes liver, lung & gut health supplements for better living. Betterbrand has built an 8 figure annual revenue business through aggressive TikTok & Amazon strategies.

  • Co-Founder, Board Member & Prior COO

Startup Studio

Sieo

  • Sieo was an emerging industries focused startup studio and marketing agency that built a portfolio of companies, many from as early as the idea stage. Sieo is now a holding company and no longer building new projects.

  • Co-Founder & CEO

Artificial Intelligence

Paradox

  • Paradox Research is an AI lab focused on research & products that will catalyze web3 mass adoption and bring the next 100 million people onchain.

  • Board Member & Director

Food & Beverage

Fronen

  • Frönen is a dairy-free, clean label dessert company that is sold at Whole Foods, Sprouts, Wegmans & more. It is one of the fastest growing brands in its category.

  • Strategic Advisor

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